If you are a beginner to blogging so you must have heard the term SEO. In simple words, SEO is a technique which will reach thousands even millions of people on the internet. SEO stands for Search Engine Optimization. It is a process of getting free organic traffic from search engines like Google, Bing etc.
If you are a blogger and you write a very good blog post but without doing SEO your article will not get any traffic from Google. So if you want to be a successful blogger, you must know how to do SEO because SEO is the most important thing in Blogging.
Also, you have to keep updated yourself because Google makes hundreds of changes in its algorithm every month and that’s what makes SEO so though. According to reports, Google made almost 3200 changes in its algorithms per year means almost 10 changes per day. That is why if you are not aware of these updates you website traffic will start decreasing so keep updated yourself and articles too.
What is SEO?
Search Engine Optimization or SEO is a process in which we optimize our content for search engines like Google, so that we can increase both the quality and quantity of organic traffic. SEO is an art of getting free organic traffic from Search Engines without spending any money.
Now let’s try to understand SEO with the help of example. Whenever you search something on Google, according to your query Google shows you some results. These results are shown from different websites.
The shown websites are not coming here with any magic but Google has over 200 SEO factors to decide which website will rank higher. The more websites satisfy these factors the more they rank higher. In this article, we will only learn about Google’s SEO because Google is the most famous search engine on the web and also most of people only use Google. SEO is the technique of getting free organic traffic from search engines(Google) by optimizing your content according to these factors.
How Does SEO Works
The main goal of SEO is to show the best results according to users queries or questions.becasuse every search engine wants to show the best relevant results to their users. Although every search engine has its own different algorithms for SEO. For instance, if you want to get more traffic for your articles then you should deeply understand Google’s algorithm and if you want to get more views for YouTube videos then you need to understand and apply YouTube’s algorithm.
As we already said that every search has different factors and algorithms for ranking a website so it’s next to impossible to rank on each search engine. That is why in this article we only learn about Google SEO because Google holds the highest percentage of the search engine market.
Okay, now let’s find out how does search engine works? Google or any search engine has a crawler that collects all the information about all the content around the web. To index the content data crawler sent the information to the search engine. In the index section some algorithms added to this information so that whenever users search a query, the search engine can show the best relevant information to user.
Why SEO is Important?
Often, search engines are the main source of traffic for hundreds of thousand websites. Google and other search engines use many advanced algorithms to rank a page or website. But, these algorithms aren’t that much perfect to understand what the content is about. That is why if your content is not optimized then search engines don’t even know how to rank your content.
If you have written content about any topic and your article is not ranking on the first page of Google then you will lose all the traffic, therefore, make sure your website is search engine friendly.
There are mainly three ways of doing SEO.
Black Hat SEO
Black hat SEO are some ranking techniques that violets Google’s Privacy and policies. And yes it is possible to rank on Google using Black hat SEO but it is very risky because once Google finds that you are using black hat SEO they permanently ban your website and then your website will never be able to rank on Google.
White Hat SEO
White Hat SEO is the technique that follows Google’s Privacy and policies. If you use white hat SEO then your website will never be harmed by Google. There are mainly 2 types of white hat SEO – Off-page SEO and On-page SEO. White hat SEO is all about following Google’s rules while doing anything to your website.
Grey Hat SEO
Grey Hat SEO is the sum of white hat SEO and black hat SEO techniques. In this, you use both black hat and white hat SEO techniques but it is also violets Google policies so you should only use white hat SEO techniques to rank your website.
In this article we gave you some basic information about what is SEO and how it works. If you like our article then do share with your friends and if you have any suggestions or question then don’t forget to comment. Thanks for reading.