Writing an SEO blog post doesn’t mean putting the right keyword in the right places.
In any case, this is not enough to hope to obtain concrete results on your SEO.
Technical optimization (subtitles, internal and external links, image size and title, etc.) is necessary but far from sufficient.
Yet this is the main topic of advice on the web when it comes to starting to write SEO blog posts.
Is SEO within everyone’s reach?
The answer is yes! If you invest yourself, you will be able to master SEO practices. These will allow you to benefit from better SEO and therefore better visibility.
As a reminder, SEO (Search Engine Optimization) also called natural referencing is a set of techniques and methods that allow you to be well placed in the results pages of search engines and especially Google.
Need to be to start? Here are 6 good SEO practices to get started without difficulty.
1. Use a Content Management System or CMS
To succeed in SEO, it is possible to bet on Content Management Systems, these CMS (Content Management System) are very practical tools. Thanks to them, you can create web pages without having to code them.
It is therefore ideal for beginners. Indeed, it is necessary to respect the conventions of code. These exist to ensure the conformity of the various pages, so that they are published and above all well referenced. However, if you are using a CMS, this system will take care of the code conventions.
Here is a non-exhaustive list of the most used CMS.
- eZ Publish
2. Exploit SEO modules
Content Management Systems don’t just code for you so that your pages are usable on the web. They include very practical SEO modules that allow you to benefit from better visibility and therefore more traffic. Like for example Yoast SEO.
How to use this functionality? Rest assured, it is very simple!
Start by writing your pages. Then run the analysis via the SEO module. This will give you recommendations to improve the text and its structure. Among these recommendations are:
- Adding keywords,
- The repetition of keywords,
- Touch-ups to make the text more pleasant,
- A different hierarchy.
The changes only take a short time and significantly improve your content. The latter will have every chance of being better referenced.
3. Maintain or enrich a professional blog
Keeping a professional blog is the best way to improve SEO practices. In addition to finding an editorial line, it will take work on writing the article.
Here are some tips for adapting the writing style.
- Make short sentences
- Segment text
- Limit paragraphs to 300 words
- Work on titles and subtitles
- Put one idea per paragraph
- Use transitions
- Leading readers from one point to another
- Keep it simple
It is important to know your audience well to write content that will be read and appreciated. Why? Because the reader needs to identify with your content. So you will retain him.
4. Get backlinks
As a reminder, there are two types of links.
External links send a reader to your site from an external site. They are also called backlinks. They are essential for enjoying good SEO.
Internal links send a reader to another page on your site. They are very useful for optimizing the internal linking of a blog or a site.
To benefit from backlinks, you obviously have to get some!
How to proceed? Several solutions exist. It is possible to write guest articles or contact professionals or personalities to obtain backlinks. As you write, you will learn how to orient your content to naturally obtain external links.
5. Apply basic SEO techniques
There are many good SEO practices. You have to know them! We discussed the use of a CMS and an SEO module generally associated with the management system, then SEO writing techniques.
- Working on urls
- Note that best practices also include simplified urls. Here are some examples.
- URL of your site: https: // www. site.com
- URL of a category on your site: https: //www.site.com/category/
- URL of content in a category of your site: https: //www.site.com/category/contenu
- Ensure the ergonomics of the site
A site must be perfectly ergonomic. Each page must display correctly and above all quickly. It is also imperative to ensure that the site or blog is displayed correctly from mobile media.
Good to know
Did you know that Google recommends a load time of less than 3 seconds? And yes! Internet users are volatile. Over 50% of users will close the page and visit another site after 3 seconds!
As a beginner, you are probably wondering how to reach the top on Google. It depends on a number of factors like how popular your site is, how often you post and how you reach your audience.
If your site is already active and you feed it regularly, then it takes ten days to be on the first page of Google. If you are just starting out, then allow at least 2 months. The more you publish, the shorter this delay.