Calling on an SEO expert is an investment.
For financial reasons, learning to be your own SEO can therefore be a temporary solution to get your web content listed on search engines.
Let’s find out how to achieve this.
Understand the basics of SEO
How does Google and SEO work?
It is first of all important to know the concepts of keywords and positioning in search engines.
As a search engine, Google delivers information. This is the most relevant information that it puts forward (therefore in first position) when you do a search on a keyword. The goal for any website, blog, etc. is to position itself as well as possible in the Google search results in order to recover traffic.
To better explain how it works, let’s compare SEO and Google to a library. In a library, several thematic departments are at your disposal:
- University study,
- House, etc.
From a business standpoint, the bookstore wants to do well and generate revenue. It will therefore put the most interesting information, which has more potential, which will sell the best, etc. at the head of the gondola.
A gondola head is the location at the end of the shelf, overlooking the main aisles. The gondola head is usually accompanied by a promotional operation. The impact on sales of a gondola header can be very strong.
For the Google search engine, the gondola head corresponds to the positioning of web pages in Google. It will highlight the most relevant information to best satisfy its visitors.
The impact can be very strong for the site that appears in the first position since it will capture more traffic than those that come after and can sell its products or services. Hence the importance of ranking well in google (on a keyword), and not being in the 1000th position out of 776,000 pages.
Good to know
As a future SEO expert, be aware that Google works like a library, except it’s an online search engine, so everything is virtual and its shelves are shown when you search for a keyword.
Thus, the more you refine your search, the more you will come across the information you are looking for. When you google the keyword “home”, you will find all web pages that have worked with the keyword home, either:
- Home decoration,
- House construction,
- History of the house, etc.
To shorten it:
- The library is Google,
- The visitor in the library is the Internet user who does the research,
- The keyword corresponds to the search that the visitor has in mind,
- The shelves are the rankings in the Google information database,
- Books are websites / blogs / web pages,
- The head of the gondola is positioning in the first position or on the first page of a search.
And you, you are the one in charge of bringing visitors to a web page, the SEO expert!
The main basics to know
Now that you know how Google and SEO works, here are the general (non-exhaustive) basics to know to properly reference a site / blog as a beginner.
Know that it is Google that sets the rules of the game, that is to say SEO. To have a good positioning, simply respect them. Google takes into account:
- Seniority: this is the age of the domain name, of the site.
- Relevance: is your site of quality? Is your article about a topic, so a keyword, relevant? Page Rank, or PR, is a good indicator of the relevance of a website. This is an algorithm used by Google to measure the popularity of a site or web page.
- Regularity: post regularly on your blog, don’t give up your blog for 1 month without posting content.
8 rules to follow to become an SEO expert
To be effective and get results, adhere to the following rules.
1. Write on relevant keywords
This means choosing keywords related to your topic that have a lot of research and little competition. This way, you will be able to position yourself on the first page, see in the first position much more easily.
2. The dofollow and the nofollow
These are 2 very important concepts.
Good to know
A nofollow link has no SEO impact. For example, comments are most often nofollow. That is, even if you leave a link to your blog, it will not affect your SEO in any way.
On the other hand, dofollow links are those that are integrated into the body of the article. There, Google takes this into account for SEO.
Concretely, dofollow links help with SEO and nofollow has no impact on it. The difference is only seen in the HTML code.
3. A well-optimized URL containing the keyword of your page / article
In WordPress, you can configure your blog in permalinks so that your page address is filled in correctly without specific numbers, letters, characters, but with the title of your post.
4. Each of your articles should have unique content
Unique content is non-plagiarized content. Avoid duplicate content at all costs at the risk of seeing yourself sanctioned by Google!
5. Your article must be optimized for a keyword
Make sure that the latter is repeated in the text in a natural way, without over-optimization.
6. The H1 and H2 tags must contain the keyword
The H1 and H2 tags correspond to the title and major parts of your content, respectively.
7. The internal mesh
Make the link between your articles internally, that is to say on your blog.
Wikipedia is a good example. In their articles, you will find links to other articles related to their topic. The article that this link points to may itself backlink to that same article and others. Do the same!
8. External links
These are links that lead from the page of a website to the page of an external site, that is, to another domain name.
Make that effort on each post and be patient because SEO takes time.
SEO tools useful for the SEO expert
As an SEO expert, you will need to monitor your SEO and analyze your positions in Google. This will allow you to understand your weaknesses in order to act and correct them in order to surpass your competitors.
Here are some solutions that can help you. First, a first list of free tools:
- Googel Ads
- Google analytics
- SERP Surf
- Rank Console
- SEO Hero Ninja
Secondly, here is a list of paid tools:
- Lighting SEO
Call on a professional web copywriter to help you in this difficult task of SEO and SEO optimization of our web content. To do this, place your order for texts on Redacteur.com in just a few clicks!